It’s about time.
Mario is coming to the iPhone.
Among the long list of updates and new products Apple unveiled Wednesday at its big iPhone event in San Francisco was a throwback: Nintendo is releasing a new mobile game as part of its flagship gaming franchise, Mario, called Super Mario Run.
Nintendo Apple CEO Tim Cook introduced Mario creator Shigeru Miyamoto, who came onstage to introduce the new game (primarily in Japanese) and walk attendees through a demo. You can watch a video below, but the game is built so you can play as you already hold your iPhone — with just one hand.
Worth noting: Super Mario Run will be a paid download with no in-app purchases, which runs counter to the business model of most games on the App Store. It’s also a key difference from Niantic’s lucrative Pokémon Go game, which is free to download with the ability to spend real money for in-game currency. (Apple announced Pokémon Go for the Apple Watch on Wednesday, too.)
Super Mario Run will be available in Apple’s App Store “in time for holidays” later this year, but we still don’t know how much it will cost.