GoPro is also launching a new range of action cameras as it aims to stay a step ahead of the smartphones.
GoPro is finally showing off the drone it has been talking about for more than a year.
On Monday the company debuted Karma, with CEO Nick Woodman pulling the $799 quadcopter (GoPro camera sold separately) from its included backpack at a press event near Lake Tahoe, Calif.
GoPro is aiming to make Karma easier to fly than rival drones as well as to view the footage it is taking.
Karma, which goes on sale Oct. 23, has a game-style touchscreen controller for flying and viewing footage. That eliminates the need for a separate phone or tablet needed with many rivals to see what the drone camera is shooting.
GoPro also introducing a new line of cameras, the Hero5, which add a bunch of features, including 4K video capture and GPS while also boasting easier connections to mobile devices for viewing and sharing footage on the go.
It also adds voice controls so you can avoid having to fumble with buttons at all.
Woodman also showed off the Hero5’s multilingual capabilities, speaking Spanish to tell it to take a video.
“Yes, it also understands English,” he said at a press conference on Monday. (The Hero5 can understand seven languages in all, with more to come.)
The top-of-the-line Hero5 Black sells for $399 and is waterproof without a separate housing. There’s a lower-end model as well, the $299 Hero5 Session, without a touchscreen. Both will be available Oct. 2.
A bundle with the Karma drone saves customers $100 off the price of buying the camera and drone separately.
A new accessory lets users easily move video from the camera to a smartphone, while improved mobile software makes a quick video with footage, music and different styles, which Woodman demonstrated with fresh footage of his son learning to ride a bike.
GoPro is also adding a new $4.99-per-month subscription service, GoPro Plus, that automatically uploads footage to the cloud when the camera is charging. Subscribers get other perks like premium support, access to music soundtracks and discounts on accessories.
To show off the new cameras and preview its drone, GoPro is holding a day-long media event at Squaw Valley, near Lake Tahoe, Calif., the site of the 1960 Winter Olympics. On hand were an only-here mix of tech journalists, extreme sports enthusiasts and GoPro sponsored Olympic athletes such as snowboarder Sage Kotsenburg and swimmer Missy Franklin.
The GoPro event is still taking place. Check back for additional details.