But the average Twitter audience for NFL jumped 34 percent for the Patriots-Texans Thursday night game.
Millions of people watched the NFL football on Twitter again.
For the second straight week, more than two million people watched part of the NFL’s Thursday Night football game for free on Twitter, this one, a matchup between the New England Patriots and Houston Texans.
Specifically, 2.2 million people watched the game, just a but more than the 2.1 million who tuned in last week for Twitter’s NFL live streaming debut. Yes, that’s still a much smaller audience than the NFL gets on TV — roughly 17.5 million people saw the game last night on television — but it’s not an insignificant audience either.
To be clear, that 2.2 million accounts for the total view, or what Nielsen might call the cumulative view of all the people who tuned in at one point during the game. TV ratings, however, average how many viewers a program had within a specified timeframe, about a minute. In this case that was 327,000 for Twitter, which is up 34 percent from the 243,000 it averaged last week.
Those numbers aren’t bad considering the game was a blowout with the Patriots crushing the Texans, 27-0.
The feeling inside Twitter was that yesterday’s game would generate a bigger audience than last week’s thanks to the popularity of the New England Patriots, one of the league’s most polarizing teams. But the game was all but over midway through the third quarter, so it’s a little surprising the Twitter audience had a bit of a spike over last week.
Twitter’s next streaming game is Oct. 6 when the San Francisco 49ers take on the Arizona Cardinals.