Timing is everything.
One of the more unexpected side effects of Twitter’s decision to lay off roughly 350 employees this week: A little extra ad revenue for Facebook.
A law firm looking for some business is trying to reach the hundreds of people Twitter recently laid off to see if they have a claim against the company. To do so, the firm, Aiman-Smith & Marcy, took out a targeted ad — on Facebook.
This isn’t the first time, nor will it be the last, that a company uses targeted advertising as a weird form of digital ambulance chasing. After last year’s Twitter layoffs, startup Pillow, who was hiring, tried to reach the recently unemployed with a targeted tweet the very same day.
Is it too soon? Maybe. But then again, timing is everything.