The company says it wants to “kickstart” its video efforts
Facebook, which has relied on other people to provide it with content, is going to start paying for its own stuff, too.
Facebook is starting to talk to TV studios and other video producers about licensing shows, with the hopes of boosting the social network’s video efforts. The talks are being led by Ricky Van Veen, the College Humor co-founder who joined the company earlier this year.
The talks seem similar to Facebook’s attempt to boost live video earlier this year, when it struck deals with various publishers, including Vox Media, to produce live content exclusively for the content.
Some of those live streaming deals are for more than $1 million a year, but they’re nowhere near what traditional TV networks or streaming services pay for top-tier programming. People familiar with Facebook’s talks say it seems more interested in experimenting with different formats, but hasn’t committed to big-ticket investments like Netflix and Amazon has made for original content.
Here’s a statement from Van Veen about his efforts:
“Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kickstart an ecosystem of partner content for the tab, so we’re exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.”
More to come..